Testing the Hypothesis part 1/7A

Stop glasses from slipping 2k18

• Opportunity:  Throughout the year all glasses wearers struggle to keep their glasses on their nose in the right spot because of sweating and the heat.
• Who:  all glasses wearers of any type
• What:  They are unable to keep their glasses in the right spot on their face without slipping
• Why:  Because of sweating and the heat
• Testing the who:  Yes, everyone in my current who has this need.  Anyone that wears glasses can benefit from this opportunity so whether that be seeing eyeglasses, sunglasses, or reading glasses the same problem occurs.  I would, however, venture to guess the majority of the "who" are people who either play sports with sunglasses on or who wear glasses all the time to see.
• Testing the what:  All glasses are not an issue though.  The types of glasses with the little rubber/plastic silicone pieces don't slip near as much as the full plastic glasses.  However, I don't know of any sunglasses that are like that so they would definitely still be a big part of the what/type of glasses.
• Testing the why:  Why people sweat is simply due to the heat.  Therefore, most peoples needs would be the same.  Obviously, people sweat at different rates so someone who sweats a lot would benefit more whereas someone who sweats less would not need the product as often. 
• Interview 1  
• I interviewed someone at Costco who works in the glasses sections to ask about all of the above things I mentioned.  He wears plastic glasses and said it is definitely a problem he deals with on a daily basis because he wears the glasses full time.  He also knows that a lot of his customers complain about the same issue and sometimes opt for the other silicone type so they don't slide.
• Interview 2
• For this interview, I talked to my father actually.  He is full-time glasses wearer from the age of 13.  The first time he noticed the issue was when he was playing sports and he decided to do something and actually switch to the other type.  He does feel however that he likes the look of the other glasses so if there was some sort of solution he would switch back.  He doesn't sweat that often so everyday issues is not the problem it's only when he's playing some sort of sport.  
• Interview 3
• I also interviewed my mom.  She is a reading glasses and sunglasses wearer.  She also sweats a lot.  The reading glasses are a non-issue but the sunglasses are a major one.  She sometimes doesn't even wear them because of how much they slip.  Her glasses are clearly the plastic ones as most sunglasses are and hate how they slide and wants this to not be a problem again.
• Interview 4
• My next interview was actually with my optometrist.  I figured this would be a good person because he knows about any issues that could arise with the product.  If there is anything that can irritate the eyes he would be the first to know.  He ironically enough doesn't wear any glasses so to that extent he was no use.  This was more of an informative interview
• Interview 5
• Lastly, I interviewed my brother.  He is also in the glasses business, as a full-time wearer.  He does not play sports so that isn't an issue and he personally does not think the sliding is not something he does.  But I can personally say he was constantly pushing his glasses up the whole interview.  He unlike my father won't give up what he likes the look of so the product has to be aesthetically pleasing.
• Given your interviews, what do you know about the opportunity that you didn't know before? 
• I know what can and can not be used chemically to stop it from sliding so as to not irritate the eyes
• I still know that it has to be aesthetically appropriate because everyone likes a good look
• As for everything else nothing brand new broke through