Opportunity
What is/who has the need/nature of the need
My opportunity is a product that stops glasses from falling down the nose, even when it is hot and sweat is pouring down your face. My top potential customers are truly anyone that wears any sort of glasses. This includes people who wear glasses permanently and also those who just wear sunglasses.
Other Questions
The opportunity for this is huge as anyone who wears any type of glasses would need this, and the window for the opportunity I think will last forever. Right now, customers aren't satisfying the need they are just living with the problems which should not have to be the case. The market is for all ages, men, and women truly anyone who wears glasses.
Innovation
As far as innovation the product I am creating is a type of substance that comes in a tube much like that of liquid concealers with the same type of applicator wand. But the consistency of eyeshadow primer. It goes on the bridge of the nose where glasses land and it creates enough friction to stop glasses from slipping. I will sell it at any drugstore or where makeup is sold and will sell a tube for 6 dollars. It should last around 3 months.
Venture concept
My product will solve their problems by it just being science. When friction is added the glasses won't fall. Simple as that. Customers won't have to switch to the product because there is no product on the market so far that would be comparable to mine. The packaging really does not come into play I'm just doing what I think would be best and what I would want to buy.
Minor elements
Secret Sauce
My company's secret sauce is truly my passion for it. I get so annoyed when my glasses fall so having something be created by me to stop that is what would be the best.
Next Venture
My next venture I plan on creating a service that caters more toward a specific demographic of age. I, as a college student, want to help other college students in life so that is what I am going to do next. Not quite sure what it is yet but I'll think of something.
Next for me
As an entrepreneur in five years, I would truly like to be no longer an entrepreneur. I want to be somewhere making money but I don't think entrepreneurship is the place for me.
Hi Rebeca,
ReplyDeleteI really enjoyed reading your post. I think you did great job at describing your venture concept. I really like how you said that your secret sauce is your passion for the product. I also think it was key that you mentioned there are no other products similar to this on the market. Perhaps next time, I would just be a little more specific and detailed in each section but other than that I think you did a great job!
Hi Rebecca!
ReplyDeleteI thoroughly enjoyed reading over your venture concept for Rebecca’s glasses surprise. In reading through it you can tell you’ve really thought out your product and how it is going to be successful in the market place. On this post the thing that really stuck out to me was your minor elements section. I’d love to hear more about what ventures you have in mind targeting to college students!