You: I am 3rd-year business administration, major with a minor in educational studies. I one day hope to pursue a career in student affairs at a school much like the University of Florida. I also though hope to have children and a family I can call my own. I want this business concept to be something that is flexible and not all consuming so I can live out my dream of being a fully engaged mom while my kids are growing up.
What am I offering: I am offering a product that will stop the slippage of glasses from moving down the face. I don't know about y'all but when I have to keep pushing them back into a comfortable position I get increasingly frustrated as time goes on. I also feel like a nerd who gets picked on in the movies.
Who am I offering it too: I am offering this product to ANYONE who wears any type of glasses. Readers, corrective vision, sunglasses the list goes on. If they have something on their face and the bridge of their nose this product is for them.
Why do they care: I believe customers will pay money for this because it is such a nuisance to have to continually move the glasses back. It takes time and hand that I don't have. No mom is going to want to stop bringing groceries in or tying her kid's shoes to stop her glasses from falling it is just an annoyance that needs to be taken care of.
Core competencies: One main thing that sets me apart from the pack is that I wear glasses. So I understand the constant struggle of them moving. I also am willing to work for this because it is a product I would buy for myself.
Conclusion
I do think these things could all be a cohesive unit as I get older. The only issue is me wanting to have a family and not having to choose between being a mom and working with this business. Also, I would rather work in student affairs than run my own company. But I figure I'll cross that bridge when I come to it.
Feedback
One main point of feedback I received was not to sell this idea short, and that is why I am more confident in it this time and willing to put the work in. Another feedback point was that I need to market it potentially more. This is why I would go around and campaign for this product as I feel it is a great one.
Hi Rebeca,
ReplyDeleteI really enjoyed your post. I think you did a great job at describing the product, who will buy the product, and how you are marketing it to the customers. I think the fact that you wear glasses (personal experience) and have interviewed people who wear glasses, you have a strong understanding of what people are wanting and how to solve the issue. Great job!
Hello Rebeca,
ReplyDeleteI love the idea; the product is one that I would use myself. There is also another target market that I did not hear you mention, athletes. There are many athletes that have to wear glasses. Currently, they only have the straps to hold their glasses in place, but they are uncomfortable. Baseball players, professional fishermen, and basketball players all fit into this category. I think that this business idea is a good one, but I think it will take a considerable investment in time given the barriers to entry, particularly the competition to market.
Hey Rebecca,
ReplyDeleteYou've got some more gusto; nice. I'm a big fan of who you are offering the product to - everyone! Short and simple. I have no critiques. As a side note, wanting to buy your own product is essential. You have to drink your own Kool Aid so to speak.